TRUSTED PARTNERS
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UK ⇄ GLOBAL GROWTH ADVISORY
PRIVATE SECTOR
International Expansion Advisory
Market Access UK ⇄ Europe ⇄ Americas
We support mid-market businesses (£3m–£100m) with UK Market Entry, Growth Advisory, Startup Launchpad and London Business Presence, as well as plug-and-play UK Commercial Teams, with direct access to commercial opportunities, reduced operating costs, and shorter sales cycles, resulting in high-value contracts.
PUBLIC SECTOR
Economic Development Advisory
Market Access UK ⇄ Europe ⇄ Americas
We partner with government-backed Investment Promotion Agencies (IPAs) from around the world to provide private-sector execution across UK-anchored Global Economic Corridors, enabling bilateral trade and foreign direct investment (FDI) between the UK and their countries, resulting in measurable economic growth.
WILFORD AUGUSTUS
UK ⇄ GLOBAL GROWTH ADVISER
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WHAT HE DOES
UK ⇄ Europe ⇄ Americas
• International Expansion
• Bilateral Trade & FDI
Wilford Augustus is a trusted UK ⇄ Global Growth Adviser and strategic catalyst for cross-border market access, helping mid-market businesses (£3M–£100M) scale and governments attract bilateral trade and foreign direct investment (FDI) across UK-anchored Global Economic Corridors.
Understanding markets open through trusted relationships and not just visibility, Augustus hosts curated events convening the right people, in the right rooms, for the right commercial opportunities – focusing on high-value, low-volume, relationship-led growth.
Building a global partner network to drive mutual growth, Augustus helps partners turn networking conversations into relationships, relationships into tracked opportunities, and opportunities into revenue through his AI-driven Growth App™ fitted with a McKinsey-level Growth Audit™ and ROI report.
Addressing leadership, commercial, technological, and international markets through the singular strategic lens of driving growth, clients receive a singular measurable outcome: Growth.
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WHO HE IS
London-Anchored International Executive Leadership Experience, Grounded in Business & Public Service
Underpinned by in-country lived experience across distinct cultural, commercial, and geopolitical jurisdictions spanning the United Kingdom, Europe, and the Americas, Augustus applies cross-border acuity, analytical rigour, and global strategic judgement to every engagement.
From working with multinational clients including EY, Kimberly-Clark, the United Nations, Santander-backed growth ventures, cross-border investment promotion agencies, and a host of SMEs, Augustus brings proven commercial experience to the fore.
Helping clients make complex decisions under public scrutiny, Augustus draws upon his political insight from the City of Westminster, together with civic leadership and elected office experience as Former Mayor of Chesham, Buckinghamshire, England.
With a track record at the intersection of institutional, business, and civic life, Wilford Augustus's clients benefit from his wealth of commercial and public sector acumen, as well as access to his trusted global partner network as Director of London Business Network.
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INTELLECTUAL PROPERTY
Wilford Augustus is the Author of A Leader’s Almanack for the 21st Century™, Global Strategic Leadership Newsletter™, and AI-Assisted Human Intelligence™, Founder of London Business Network and The LBN Ecosystem™, and the Developer of the LBN Growth App™.
GROWTH MODEL
THREE-STEP GROWTH MODEL:
Connect → Set Up → Scale
- Connect → Networking → New Opportunities.
- Set Up → Market Entry → Business Readiness.
- Scale → Market Access → Growth Execution.
Addressing leadership, commercial, technological, and international market access through the singular strategic lens of driving growth, I seamlessly deliver a singular measurable outcome: Growth.
DECISION-MAKING FRAMEWORK
MECE Test → Granny Test → Storytelling Test → Litmus Test
- Litmus Test Question:
- Does this help or hurt our strategic objectives?
This binary framework removes ambiguity, breaks boardroom impasses, eliminates political gridlock, and forces analytical rigour and pragmatic execution across all four growth mandates: Board, Revenue, Digital, and International Markets.
FRACTIONAL EXECUTIVE GROWTH MANDATES
1️⃣ BOARD GOVERNANCE & LEADERSHIP COACHING
Supporting organisations as a Fractional Chairman or Executive Leadership Coach, Wilford Augustus derisks governance and human complexity to drive leadership growth. He strengthens boards and equips leadership with the acumen required to scale in complex global environments.
Mandates:
• Fractional Chairman
• Executive Leadership Coach
Strategic Lens:
• Derisking Governance Complexity
• Derisking Human Complexity
Growth Outcome:
• Driving Leadership Growth
Deliverables:
• Board Oversight
• Strategic Alignment
• Impartial Judgement
• Analytical Rigour
• Stronger Leadership
• Improved Performance
Delivery Vehicle:
2️⃣ REVENUE SYSTEMS & COMMERCIAL EXECUTION
Advising organisations as a Fractional CMO, Wilford Augustus derisks commercial complexity to drive top-line growth. He builds pipelines and demand generation solutions that drive consistent revenue.
Mandate:
• Fractional CMO (Chief Marketing Officer)
Strategic Lens:
• Derisking Commercial Complexity
Growth Outcome:
• Driving Top-Line Growth
Deliverables:
• Revenue Growth
• New Customers
• Greater Demand
• Strategic Partnerships
• Stronger Pipeline
• Market Expansion
Delivery Vehicle:
3️⃣ EFFICIENCY SYSTEMS & DIGITAL GOVERNANCE
Operating as a Fractional CDO, Wilford Augustus derisks technological complexity to drive bottom-line growth. He helps organisations increase profitability through AI-assisted efficiency and cyber resilience.
Mandate:
• Fractional CDO (Chief Digital Officer)
Strategic Lens:
• Derisking Technological Complexity
Growth Outcome:
• Driving Bottom-Line Growth
Deliverables:
• Increased Profitability
• Productivity Gains
• Cost Reduction
• Reduced Risk
• Cyber Resilience
• Operational Efficiency
Delivery Vehicle:
• Smart-Host Technologies
4️⃣ INTERNATIONAL TRADE & FDI FACILITATION
Representing clients as a Fractional Economic Development Adviser, Wilford Augustus derisks cross-border market access complexity to drive international growth. He helps mid-market businesses (£3M-£100M) scale and governments attract bilateral trade and foreign direct investment.
Mandate:
• Fractional Economic Development Adviser
Strategic Lens:
• Derisking Cross-Border Market Access Complexity
Growth Outcome:
• Driving International Growth
Deliverables:
• New Markets
• Export Growth
• FDI Growth
• Global Partnerships
• International Influence
• Global Reach
Delivery Vehicle:
• London Business Network