How I Can Support Your Business As Your Fractional Chief Marketing Officer (CMO)
As a Fractional Chief Marketing Officer (CMO), I provide senior-level marketing leadership and strategy without the cost of a full-time executive.
I help organisations define their growth strategy, align marketing and sales efforts, and ensure every campaign drives measurable results.
Operating at board level, I develop and oversee strategic marketing frameworks that strengthen brand positioning, accelerate customer acquisition, and support sustainable business growth.
Key Responsibilities:
- Develop and implement data-driven marketing strategies aligned with your commercial objectives.
- Lead brand strategy, demand generation, and customer engagement initiatives across digital and offline channels.
- Integrate marketing, sales, and communications functions for consistent messaging and measurable ROI.
- Oversee campaign planning, creative direction, and performance optimisation.
- Guide the development of digital infrastructure, including CRM, automation, and analytics systems, to support scalable growth.
- Provide strategic oversight of partnerships, sponsorships, and event marketing opportunities.
- Coach and mentor internal teams, ensuring marketing operations deliver clarity, consistency, and commercial results.
Typical Engagements as Your Fractional Communications Officer (CCO)
With a decades-long background in strategic marketing and digital leadership, I specialise in helping organisations turn marketing investment into measurable growth.
From redefining your go-to-market strategy to modernising your digital ecosystem and strengthening your sales pipeline, my fractional CMO service is ideal for startups, scaleups, and established brands looking for high-impact marketing leadership on a flexible basis.
Whether you’re entering new markets, launching a product, or repositioning your brand, I bring the strategic direction and senior oversight needed to bridge the gap between vision and execution, ensuring your marketing drives real business results.
- Startups seeking clear brand positioning and go-to-market execution.
- Scaleups ready to professionalise marketing and align it with sales.
- Corporates needing part-time senior leadership to drive campaign performance and ROI.
- Public institutions or FDI agencies aiming to enhance visibility, stakeholder engagement, and market perception.