TRUSTED PARTNERS
FRACTIONAL CHIEF MARKETING OFFICER
Wilford Augustus | AI-Ready Board Adviser & Executive Coach to Businesses & Governments • Specialising in Cross-Border Growth & Governance Advisory • Director at London Business Network • Former Mayor of Chesham, Buckinghamshire | LinkedIn.
As a Fractional Chief Marketing Officer (CMO), Wilford Augustus provides senior-level marketing leadership and strategic oversight without the cost of a full-time executive.
Drawing on decades of experience across strategic marketing, digital leadership, business development, and international markets, Wilford Augustus helps organisations align marketing with commercial objectives, strengthen market positioning, and turn marketing investment into measurable growth.
Marketing Strategy & Growth: Develop and oversee data-driven marketing strategies aligned with commercial objectives and growth priorities.
Brand Positioning: Strengthen brand strategy, market positioning, and messaging across digital and offline channels.
Marketing & Sales Alignment: Integrate marketing, sales, and communications to improve customer acquisition, strengthen pipelines, and deliver measurable ROI.
Campaign Leadership: Oversee campaign planning, creative direction, demand generation, customer engagement, and performance optimisation.
Digital Infrastructure: Guide the development and effective use of CRM, automation, analytics, and digital marketing systems to support scalable growth.
Partnerships & Market Development: Provide strategic oversight of partnerships, sponsorships, events, and other opportunities that strengthen visibility and commercial reach.
Leadership & Team Development: Coach and mentor internal teams, strengthening marketing capability, accountability, and execution.
BENEFITS OF A FRACTIONAL CMO
Senior Marketing Leadership: Access experienced strategic marketing leadership without the financial commitment of a full-time C-suite appointment.
Commercial Focus: Align marketing activity with revenue, customer acquisition, market development, and wider organisational objectives.
Scalable Growth: Build the marketing systems, processes, and capabilities required to support sustainable growth.
Cross-Border Experience: Support organisations entering new markets, repositioning internationally, or developing campaigns across the United Kingdom, Europe, and the Americas.
Flexible Executive Capacity: Add senior marketing capability during periods of growth, transformation, market expansion, or organisational change.
TYPICAL ENGAGEMENTS
Startups: Establish clear brand positioning, go-to-market strategy, and the marketing foundations required for growth.
Scaleups: Professionalise marketing operations, strengthen customer acquisition, and align marketing more closely with sales and commercial strategy.
Established Businesses: Provide fractional senior leadership to improve marketing performance, campaign effectiveness, and ROI.
Public Institutions & FDI Agencies: Strengthen market positioning, stakeholder engagement, investment promotion, and international visibility.
Market Expansion: Support organisations entering new markets, launching products or services, or repositioning their proposition for international growth.