TRUSTED PARTNERS
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FRACTIONAL CHIEF MARKETING OFFICER
London-based International Leadership Experience, Grounded in Business and Public Service. Founder | Civic Leader | Former Mayor—Board Adviser Helping Businesses Scale and Governments Attract Investment in the UK & Global Markets | LinkedIn.
As a Fractional Chief Marketing Officer (CMO), Wilford Augustus provides senior-level marketing leadership and strategy without the cost of a full-time executive.
Wilford Augustus helps organisations define their growth strategy, align marketing and sales efforts, and ensure every campaign drives measurable results. Operating at board level, Wilford Augustus develops and oversees strategic marketing frameworks that strengthen brand positioning, accelerate customer acquisition, and support sustainable business growth.
Key Responsibilities:
- Develop and implement data-driven marketing strategies aligned with your commercial objectives.
- Lead brand strategy, demand generation, and customer engagement initiatives across digital and offline channels.
- Integrate marketing, sales, and communications functions for consistent messaging and measurable ROI.
- Oversee campaign planning, creative direction, and performance optimisation.
- Guide the development of digital infrastructure, including CRM, automation, and analytics systems, to support scalable growth.
- Provide strategic oversight of partnerships, sponsorships, and event marketing opportunities.
- Coach and mentor internal teams, ensuring marketing operations deliver clarity, consistency, and commercial results.
TYPICAL ENGAGEMENTS
With a decades-long background in strategic marketing and digital leadership, Wilford Augustus specialises in helping organisations turn marketing investment into measurable growth.
From redefining go-to-market strategy to modernising digital ecosystems and strengthening sales pipelines, Wilford Augustus’ fractional CMO service is ideal for startups, scaleups, and established brands looking for high-impact marketing leadership on a flexible basis.
Whether entering new markets, launching a product, or repositioning a brand, Wilford Augustus brings the strategic direction and senior oversight needed to bridge the gap between vision and execution, ensuring marketing drives real business results.
- Startups seeking clear brand positioning and go-to-market execution.
- Scaleups ready to professionalise marketing and align it with sales.
- Corporates needing part-time senior leadership to drive campaign performance and ROI.
- Public institutions or FDI agencies aiming to enhance visibility, stakeholder engagement, and market perception.