Strategic Alignment and Market Access
A collaborative partnership for organisations seeking deeper engagement and commercial alignment across the LBN ecosystem.
An exclusive commercial partnership for businesses and organisations aligned with London Business Network’s delivery standards and referral ecosystem.
LBN Partnership is designed for established and scaling businesses that LBN actively recommends to its members, corporate organisations, and sponsors.
Partnership is intended for businesses organisations with a strong sales team capable of converting referred opportunities into meaningful commercial outcomes, in line with agreed commercial objectives set out at the point of engagement.
Partners operate as trusted providers within their defined service category and are embedded into LBN’s structured referral and market-access flow, supporting the needs of LBN’s Founder, Scale Up, Corporate, and Sponsor community.
Partners are required to contribute monthly campaigns, offers, or insights for distribution across the LBN network. These must be produced at the partner’s own cost, either in-house or, where internal capability is unavailable, delivered with execution support from WA Marketing under a separate commercial arrangement.
Eligibility Requirements
Commercial Terms
£5,000 per year + VAT
Initial term: 12 months
Exclusivity reviewed annually
Referral fees payable on converted business only
CATEGORY EXCLUSIVITY
LBN Partnership is exclusive within the partner’s primary service category.
In return for this exclusivity, partners commit to priority engagement, delivery standards, and active participation within LBN’s referral framework.
Partnership exclusivity is distinct from Ambassadorship, which operates on a non-exclusive basis.
Trusted Partner Status
Exclusive positioning within your defined service category, ensuring clarity and confidence in LBN’s recommendations.
Structured Commercial Referrals
Access to qualified, relationship-led introductions aligned with LBN’s membership, corporate, and sponsorship ecosystem.
Embedded Market Access
Inclusion in relevant LBN activity where partner expertise adds value, including selected events, briefings, and introductions.
Mutual Referral Framework
Participation in a 20% mutual referral arrangement on converted business, supporting two-way commercial value creation.
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