Strategic Alignment and Market Access
A collaborative partnership for organisations seeking deeper engagement and commercial alignment across the LBN ecosystem.
NON-EXCLUSIVE REFERRAL PARTNERSHIP
For professionals and businesses who wish to represent London Business Network commercially and generate new opportunities through trusted introductions.
The LBN Referral Partner of Ambassador role is designed for individuals and organisations who are well-connected, commercially credible, and aligned with LBN’s mission to support business growth in the UK and global markets.
Referral partners act as trusted connectors, introducing prospective members, ambassadors, partners, sponsors, and clients to London Business Network where there is a clear fit.
Referral partnership or Ambassadorship is a commercial relationship, which also includes membership.
Eligibility Requirements
Referral Partners are expected to meet the following criteria:
Non Exclusive
Referral Partners are LBN Ambassadors who remain free to operate across their existing networks and commercial relationships. The role is non-exclusive and designed to complement, not restrict, existing activities.
Mutual Referral Alignment
Referrals partners include a reciprocal referral understanding, enabling two-way commercial introductions where appropriate and beneficial.
Co-Hosted Event Participation
Subject to suitability and availability, Ambassadors may be invited to co-host selected LBN events. This is opportunistic, not guaranteed, and aligned strictly with LBN’s programme.
Supportive Digital Amplification
Where relevant, Ambassador-led initiatives or campaigns may be supported through LBN’s digital channels at LBN’s discretion. This does not constitute sponsorship or platform ownership.
Important Exclusions
Referral Partners or Ambassadorship does not confer partner status. It does not include platform ownership or brand alignment. It does not guarantee event hosting, speaking slots, or visibility. It is distinct from Membership and Sponsorship.
Mutual Referral Framework
Participation in a 10% mutual referral arrangement on converted business, supporting two-way commercial value creation.
Commercial Terms
£1,500 per year + VAT
Initial term: 12 months
Referral commission payable on converted business only
£1500 per year + VAT
EXCLUSIVE SERVICE CATEGORY PARTNERSHIP
For businesses and organisations aligned with London Business Network’s delivery standards and referral ecosystem, committed to an exclusive commercial and business development partnership.
LBN Partnership is designed for established and scaling businesses that LBN actively recommends to its members, corporate organisations, and sponsors.
Partnership is intended for businesses organisations with a strong sales team capable of converting referred opportunities into meaningful commercial outcomes, in line with agreed commercial objectives set out at the point of engagement.
Partners operate as trusted providers within their defined service category and are embedded into LBN’s structured referral and market-access flow, supporting the needs of LBN’s Founder, Scale Up, Corporate, and Sponsor community.
Partners are required to contribute monthly campaigns, offers, or insights for distribution across the LBN network. These must be produced at the partner’s own cost, either in-house or, where internal capability is unavailable, delivered with execution support from Growth Marketing Global under a separate commercial arrangement.
Eligibility Requirements
Exclusivity
LBN Partnership is exclusive within the partner’s primary service category.
In return for this exclusivity, partners commit to priority engagement, delivery standards, and active participation within LBN’s referral framework.
Partnership exclusivity is distinct from Ambassadorship, which operates on a non-exclusive basis.
Trusted Partner Status
Exclusive positioning within your defined service category, ensuring clarity and confidence in LBN’s recommendations.
Structured Commercial Referrals
Access to qualified, relationship-led introductions aligned with LBN’s membership, corporate, and sponsorship ecosystem.
Embedded Market Access
Inclusion in relevant LBN activity where partner expertise adds value, including selected events, briefings, and introductions.
Mutual Referral Framework
Participation in a 20% mutual referral arrangement on converted business, supporting two-way commercial value creation.
Commercial Terms
£5,000 per year + VAT
Initial term: 12 months
Exclusivity reviewed annually
Referral fees payable on converted business only
EXCLUSIVE CHAPTER LICENSING PARTNERSHIP
For senior entrepreneurs, firms, or organisations seeking to operate and scale an official London Business Network chapter within a defined geography, market, or thematic remit, under an exclusive long-term partnership framework.
The LBN Network Partner role is designed for established operators with the credibility, capacity, and leadership required to represent London Business Network at chapter level, delivering LBN’s Connect → Set Up → Scale model within agreed territories or sectors.
Network Partners act as custodians of the LBN brand and operating standards within their licensed chapter, responsible for local relationship development, commercial activation, and long-term network growth in alignment with LBN’s central strategy.
This partnership is intentionally selective and structured for sustained value creation, not opportunistic expansion.
Chapter Stewardship & Responsibilities
Network Partners are responsible for:
Central LBN Operating System & Back Office Team Support
To increase the probability of success and ensure consistent delivery standards, London Business Network provides Network Partners with access to its central operating system and back office support team.
This includes:
Network Partners focus on relationship leadership, local market development, and commercial activation. LBN retains responsibility for systems, structure, and operational continuity.
This model ensures quality, consistency, and control across all LBN chapters, whilst enabling Network Partners to operate with confidence and institutional backing.
Eligibility Requirements
Exclusivity
Network Partnership is exclusive within the agreed chapter territory or remit. Exclusivity applies to chapter representation and licensing rights, not to individual referrals or memberships. In return, Network Partners receive long-term territorial clarity, strategic alignment with LBN’s central platform, and protected positioning within the ecosystem.
Important Exclusions
Network Partnership does not constitute ownership of London Business Network. Brand usage, territory, and scope are licensed and governed contractually. All activity must align with LBN’s standards, positioning, and central oversight.
Mutual Referral Framework
Participation in a 20% mutual referral arrangement on converted business, supporting two-way commercial value creation.
Commercial Terms
£25,000 per year + VAT
Initial term: 36 months
Reviewed annually
Referral fees payable on converted business only
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